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About
Profile
Philosophy
Process
Theory
Practice
Services
Brand Consulting
Brand Audit
Brand Strategy
Brand Activation
Brand Naming
Branding Workshops
Digital Branding
Employer Branding
Global Brand Expansion
Indonesia Market Expansion
Fractional Brand Management
Projects
Grants
EDGE for International Branding
EDGE Grant by Enterprise Singapore
Market Readiness Assistance (MRA) Grant
Insights
Brand Activation
Brand Audit
Brand Culture
Brand Equity
Brand History
Brand Identity
Brand Naming
Brand Performance
Brand Personality
Brand Positioning
Brand Strategy
Brandgrammar™
Branding
Branding Case Notes
Branding Framework
Branding Grants
Rebranding
Top 10 Brands
Lexicon
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Insights
These writings represent our deepest thoughts and feelings on stuff pertaining to life and death, and not forgetting branding. Follow us down the rabbit hole...
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“The unexamined life is not worth living.”
— Socrates
Essential Reading
Enterprise Singapore (ESG) EDGE Grant Frequently Asked Questions (FAQ)
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Four Banks, a Noodle and a Courier: Top 10 Corporate Brands in Indonesia
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Supplementary Readings
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Brand Activation
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Your Startup Name Will Outlive Your Pitch Deck: How to Name a Startup
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Case Notes: Why TWG Tea Has to Call Itself Tea WG in Hong Kong
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Why Did Milo From the Van Taste Better? Inside the Branding of Milo
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Two Winters and a Very Hot Summer: A Brief History of AI, 1950 to 2026
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My Other Bag vs Louis Vuitton: The Tote That Out-Joked a Luxury House
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Red Arrows, a Sailing Ship and a Squirrel: How Singapore Banks Brand Trust
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This Is Not a Pipe: A Brief History of Art for People Who Build Brands
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Swatch vs Vortic: The Watch Giant That Lost to 58 Watches
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Why Do We Buy Into Brands? Because the Label Changes the Taste
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