Case Study

How Branding Supercharges This Preschool Expansion

About us

An Award-Winning Branding Agency & Consultancy in Singapore since 1998.

Since 1998, Firefish has been a global leader in creative branding, with a footprint in Singapore, London, New York, Shanghai, Jakarta, and Kuala Lumpur. Our award-winning solutions cover everything from consulting and audit to naming, strategy, employer branding, and activation. Rooted in our proprietary Brandgrammar® framework, crafted from master's research at the National University of Singapore, our methodology consistently delivers exceptional results. Fueled by passion and a relentless pursuit of knowledge, we're here to transform your business, elevate your brand, and collectively make a lasting impact in today's dynamic landscape.

OUR APPROACH

Brandgrammar™: Your Blueprint for Building a Resonant, Cohesive, and Distinctive Brand Voice

Brandgrammar™ by Firefish is a groundbreaking branding framework, drawing from linguistics and a master research project at the National University of Singapore. Like Systemic Functional Grammar, it structures brands for effective positioning, viewing them as a natural language with inherent preferences. Prioritising clear messaging, Brandgrammar™ aligns corporate strategies seamlessly with branding and communication, empowering businesses to establish a distinct and consistent brand presence.

OUR SERVICES

Elevate Your Brand with Our End-to-end Branding Solutions

Brand Audit

Brand Audit

Our Brand Audit employs a holistic approach, combining research and creative analysis iteratively to develop a tailored Brand Strategy and essential recommendations for future growth.
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Direction Arrows
Brand Strategy

Brand Strategy

Brand Strategy not only acts as a strategic roadmap for the brand, providing achievable steps for global growth, but also comprehensively documents and aligns the brand's essence with your corporate vision, mission, and core values.
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Direction Arrows
Brand Activation

Brand Activation

Brand Activation is our forte, seamlessly integrating research, strategy, and execution to create powerful brand applications that resonate with you, your people, and your business.
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PROJECTS

Explore Our Noteworthy Projects

Start Your Branding Journey with Us Today!