Insights on Brand Personality

“The unexamined life is not worth living.”
— Socrates

Decoding Taylor Swift’s Branding Success

Power of Branding Mascots

How to Design a Kick-Ass Mascot

How the Merlion, Garden City, Little Red Dot & LKY Define the Singapore Brand

A Comparative Brand Analysis of Top Canadian Brands: Lululemon, Cirque du Soleil & Roots