EDGE Grant for International Branding

Get 70% EDGE Government Grants for International Branding

Taking your brand overseas? If you are a Singapore SME, Enterprise Singapore's EDGE grant can reimburse up to 70% of your brand research, brand strategy and brand identity fees. Tell us where you are headed and we will tell you, plainly, whether you qualify.

Check if you qualify. It's free.

One short conversation. No obligation, no hard sell.

Firefish is an independent branding consultancy. We do not represent Enterprise Singapore.

Trusted by companies big and small

The short answer

What is the EDGE grant for international branding?

The EDGE grant is Enterprise Singapore’s single grant for business upgrading. It replaced EDG, MRA and PSG for new applications on 30 September 2026. For branding, EDGE has one activity called International Branding. It supports brand research, brand strategy and brand identity work that helps you expand into overseas markets.

If you are an SME, you can get up to 70% of the professional fees reimbursed. If you are not, it is up to 50%. Some people call it the EDGE Branding grant. Same thing.

Up to 70%

Support level for SMEs. Up to 50% for non-SMEs.

S$100,000

Annual grant cap per company, shared across all EDGE activities.

10 weeks

For Enterprise Singapore to give you an application outcome.

12 months

To complete your project from the date of approval.

What you can claim

What does the EDGE Branding grant cover?

In short, EDGE pays for the thinking, not the production. You pick at least one of the three areas below, and the grant supports the professional fees.

Covered by the grant

Not covered

Need the website, brochures or campaigns too? We can still do them for you. They just sit outside the grant.

Do the sums

How much can you get back?

Here is a simple illustration. Say your international branding project costs S$50,000 in professional fees, and you are an SME supported at 70%.

S$50,000

Your branding project fees

S$35,000

EDGE reimburses up to 70%

S$15,000

What you pay in the end

Three things to know. EDGE works on reimbursement, so you pay for the project in full first and claim after it is completed. GST is not covered. And "up to 70%" is a ceiling, not a promise. The actual amount is stated in your Letter of Offer and counts towards your S$100,000 yearly cap, which refreshes on 1 April.

Who can apply

Is your company eligible for the EDGE grant?

You are eligible if your company

To get the 70% support level, you need to be an SME. Enterprise Singapore generally defines an SME as a company with group annual sales of not more than S$100 million, or group employment of not more than 200 employees. Not sure? Check your company on BizSG, or just ask us.

What you will need to apply

An outline of your overseas market strategy and expansion plan.
The vendor's proposal, quotation and SS 680 certification. We prepare these for you.
A projection of your overseas sales for one year after the project.
A projection of new jobs created, with gross monthly salary above S$5,000, for one year after the project.

Two rules that catch people out. Do not start work or pay a deposit before you submit your application, or the project will not be supported. And decide which overseas market you are going for first. Your application needs a target market, not "overseas" in general.

Four steps

How does the EDGE application work?

The application is yours to submit, but you will not be doing it alone. Here is how it goes.

Free eligibility call

Tell us about your business and where you are headed. We will tell you plainly whether International Branding fits.

We scope your project

We prepare the proposal, quotation and SS 680 certification that your application asks for.

You apply on the Business Grants Portal

You submit with your company’s Corppass, and we guide you along. Expect an outcome in about 10 weeks.

We deliver, you claim

We complete the project within 12 months of approval. You submit your claim and get reimbursed by PayNow or GIRO.

Why Firefish

Why work with Firefish on your EDGE Branding grant?

Branding since 1998

More than 25 years of building brands for companies big and small, in Singapore and overseas.

SS 680 certified consultants

Our brand consultants are certified by TÜV SÜD. EDGE asks for your vendor's SS 680 certification.

Brandgrammar™

Our proprietary branding framework, underpinned by academic research at the National University of Singapore.

We know our grants

Over a decade of grant-supported branding work, from CDG and EDG to EDGE today.

Testimonials

What our clients say

"Firefish's experience and knowledge in branding convinced us that they are able to deliver a good job. We are pleased to have made that right choice."

Jan Ho

Executive Director Ngee Soon Jewellery

"We are impressed with the professionalism and high quality work. We believe that any prospective client can benefit from working with Firefish as well."

Tan Lih Woei

Director Lih Ming

"We had a great time working with Firefish. They show dedication to their work. I highly recommend them for comprehensive and quality branding."

Mabel Wong

Director Job Studio

Frequently asked questions

EDGE grant for international branding: your questions, answered

What is the EDGE grant?

EDGE is Enterprise Singapore’s single grant for business upgrading. It covers 8 business areas, from automation and digitalisation to internationalisation and sustainability. It opened on 30 September 2026 and replaced EDG, MRA and PSG for new applications.

Is EDG still available?

No. EDG, MRA and PSG stopped taking new applications on 29 September 2026. From 30 September, you apply under the EDGE grant. If you already have an EDG, MRA or PSG project running, it continues and you can still claim when it is completed.

Can I use the EDGE grant for branding in Singapore only?

Short answer is no. International Branding is for expanding into overseas markets. Activities aimed at generating business in Singapore are not supported.

How much funding can I get?

Up to 70% of the professional fees if you are an SME, and up to 50% if you are not. Whatever you receive counts towards your company’s overall EDGE cap of S$100,000 a year, which refreshes every 1 April.

Can the grant pay for my website, brochures or ad campaigns?

No. EDGE International Branding supports brand research, brand strategy and brand identity. Collateral production, website development, social media management and marketing campaigns are not supported. Neither is GST.

Can I start the project before I apply?

No. If you have started work or paid a deposit before submitting your application, the project is not eligible. Once you have applied, costs incurred from the application date are covered if your application is approved. If it is not approved, you bear the cost, so it is safer to wait for the Letter of Offer.

How long does approval take?

Enterprise Singapore states an application outcome in 10 weeks. After approval, you have 12 months to complete the project.

When do I get the money?

After the project. EDGE reimburses you, so you pay in full first, complete the project, then submit your claim with an audit by a firm from Enterprise Singapore’s panel of auditors. Once your claim is approved, payment takes 14 working days by PayNow Corporate, or up to eight weeks by GIRO.

Can Firefish apply for the grant on my behalf?

No, and be careful of anyone who says they can. Enterprise Singapore does not permit third parties to apply for or manage the grant for you. Your company applies on the Business Grants Portal with its own Corppass. What we do is prepare the proposal, quotation and certification, and walk you through each step.

Going overseas? Let's see if EDGE can cover up to 70% of your branding.

One short conversation. We will tell you if you qualify, what is covered and what your application needs.

Firefish, 14 Robinson Road #08-01A, Singapore 048545