PROCESS
Life Does Not Go In A Straight Line. It Often Surprises Us
We believe that the branding process is not a linear process.
We have adopted a dynamic and iterative model based on three core stages: research, strategy and design. At each stage, there is interaction and feedback between the three of us: our team, you and your customers.
![](https://firefish.com/wp-content/uploads/firefish-about-process-steps-1.jpg)