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About
Profile
Philosophy
Process
Theory
Practice
Services
Brand Consulting
Brand Audit
Brand Strategy
Brand Activation
Brand Naming
Branding Workshops
Digital Branding
Employer Branding
Global Brand Expansion
Indonesia Market Expansion
Fractional Brand Management
Projects
Grants
EDGE for International Branding
EDGE Grant by Enterprise Singapore
Market Readiness Assistance (MRA) Grant
Insights
Brand Activation
Brand Audit
Brand Culture
Brand Equity
Brand History
Brand Identity
Brand Naming
Brand Performance
Brand Personality
Brand Positioning
Brand Strategy
Brandgrammar™
Branding
Branding Case Notes
Branding Framework
Branding Grants
Rebranding
Top 10 Brands
Lexicon
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Insights
These writings represent our deepest thoughts and feelings on stuff pertaining to life and death, and not forgetting branding. Follow us down the rabbit hole...
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“The unexamined life is not worth living.”
— Socrates
Essential Reading
Enterprise Singapore (ESG) EDGE Grant Frequently Asked Questions (FAQ)
DIG DEEPER ↓
Silicon and Ego: Who Is Winning the Chipmaker Brand Battle?
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Supplementary Readings
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Brand Activation
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Branding Case Notes
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Top 10 Brands
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Stop Trying to Be Everyone’s Favourite: The Uncomfortable Truth About Brand Positioning
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Your Logo Is Not Your Brand. It’s the Doorbell.
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A Brand Promise Is the Only Advertisement That Gets Audited
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Ta-Dum: Sonic Branding and Why the Smartest Brands Now Design for the Ear
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Dear Founder, Your Best Candidates Already Googled Your Employer Brand
DIG DEEPER ↓
Rebranding: The Expensive Art of Changing Your Clothes in Public
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Meet the Brand Guardian, the Most Necessary Nuisance in the Building
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Why Is Naming a Brand Harder Than Naming a Child?
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Brand Strategy Is a Decision, Not a Document
DIG DEEPER ↓