International Branding Consultants in Singapore

Say

To New Markets

Headquartered in Singapore, Firefish build brands that connect across borders. Our brand consultants are certified by TÜV SÜD to SS 680:2021 standards. Our proprietary Brandgrammar™ framework is developed at the National University of Singapore (NUS). We combine these foundations with MNC experience and local market insights to develop full-blown branding solutions that stay true to your business while adapting to what matters locally.

Case Study

How Branding Supercharged a Jewellery Startup

About Firefish

End-to-End Branding Solutions Backed by Robust Research.

Since 1998, Firefish has been a global leader in creative branding, with a footprint in Singapore, London, New York, Shanghai, Jakarta and Kuala Lumpur. Our comprehensive branding solutions include brand consulting, brand audit, brand strategy to brand activation and brand applications on both print and digital domains.

Firefish branding work is underpinned by our proprietary branding framework, Brandgrammar™, which is derived from research at the National University of Singapore. Our branding methodology has been tested and proven to deliver exceptional results in the real marketplace.

Fuelled by passion and a relentless pursuit of knowledge, we love to transform your business, supercharge your brand, and together, we can make a lasting impact for our shared future.

Lih Ming

High On Greens

TSP

Children’s Cove

Seax

SunPro

Crafted with Love, Powered by Research.

OUR APPROACH

Brandgrammar™—
Branding by Academic Research.

Brandgrammar™ by Firefish is a groundbreaking branding framework based on research work at the National University of Singapore. Taking a page from Hallidayan Functional Grammar, at its essence, Brandgrammar™ is about systems, structures and functions. At Firefish, we believe that your branding language should be natural and instinctive. In your brand communications, we seek clarity, concreteness, cohesiveness and consistency. At the end of the road, we deliver tanglible applications and superlative results for your business.