Firefish is a Branding Agency Headquarted in Singapore Since 1998.

Established since 1998, Firefish is an award-winning branding agency and consultancy with presences in Singapore, London, New York, Shanghai, Jakarta and Kuala Lumpur. We provide end-to-end comprehensive branding solutions covering brand consulting, brand audit, brand naming, brand strategy, employer branding to brand activation.

At the heart of our approach is Brandgrammar® — a proprietary branding framework rooted in master’s research from the National University of Singapore. Over the years, our unique methodology has been refined, tested, and proven across diverse industries, consistently delivering transformative results.

Ignited by passion and harnessing new knowledge constantly, we believe we are able to transform your business from the inside-out, scale your brand and together, make a sustainable impact in today’s changing world.