Children's Cove


B2C, Education

Once upon a time, a husband-and-wife team came to us to create their new education brand, Children's Cove.

Together, we established the strong foundations. Eight years later, they came back to us. They need to grow. They need to grow fast. This time round, it is more than a logo. They need a branding system to scale. After speaking to the principal and teachers, we distilled their pedagogical philosophy into the C.O.V.E approach. After which, we created a library of brand assets and applied to a plethora of brand touchpoints, touching the hearts of parents, teachers and most importantly, students. Today, they have 4 schools and counting. We like to imagine we played a part in the growth. As Allan posits quite accurately: "Education is the movement from darkness to light".