Mistgold 2.0
Categories
B2C, Fashion
Jan, Mistgold’s boss, loved the first chapter so much that we were brought back to write the second.
So we let the brand follow the muse. We moved Mistgold’s direction from lush greenery to sand and sea, with a palette, mood and imagery that feel lighter, freer and more open. The heart of the brand stayed the same: female empowerment with an indelible soul.
Mistgold is out in the open.
We then took the new direction off the page and into physical space, helping Mistgold open its first flagship store at Plaza Singapura. Then the muse went further, across the sea to Phnom Penh, where we set up Mistgold’s first outpost in Cambodia.
