Hasse is in the business of supplying blue-collar workers to the logistics industry. This calls for employer branding. We rolled up our sleeves and got our hands dirty. We went to see how the workers work. We had long talks with the workers. We tried to dig deep into their psyche—what makes them tick. Then, we devise and execute strategies on the digital front, fully vested on data and measurable metrics. In the end, we managed to increase the number of applicants by 293% within a month. This is what we call superlative branding.