From the get go, Futar understand that we go beyond aesthetics. We dive deep into the organisation, talking to everybody and anybody, including the boss, the sales and the production team. We want to understand Futar from the deep down. We want to add exceptional value. From a third-party objective angle, we surfaced challenges; more importantly, we facilitated necessary conversations, no matter how difficult they seem. Because an authentic brand must resonates from within the organisation. In the end, we capture the Futar brand in its glorious individuality with its multifarious idiosyncrasies. This is branding from the inside out.