The letters T, S, and P came from the initials of the company founder's name, but he wanted TSP Consultants to represent something bigger.
We dug deep and hard into the company's DNA and what values it holds sacrosanct. From there, we decided to imbue the initials TSP with more meaning:
First to represent its brand positioning as a Total Solutions Provider, and secondly its brand values of Think, Serve and Protect. Subsequently, we nailed down its target segments of business owners and high-net worth individuals, and shaped the brand's messaging and marketing strategies accordingly. Armed with a definitive identity, clear brand message and fully thought-out marketing strategy, TSP Consultants is now equipped to achieve its business goals of growth and impact.