SEAX is in the business of selling bandwidth to telcos and big tech firms hailing from the USA and China. And it has its own data pipe to boot!
However, in B2B selling, relationships still play a major part. SEAX's newly appointed CEO recognises the advantages of a distinctive brand, and a clear brand message will signal to the sector where SEAX is going and how it will be conducting its business vis-à-vis the big telco boys. SEAX is small but nimble, and totally millennial in attitude. We gave the new brand a makeover and repositioned it as a stalwart and strong contender in the global market. Today, SEAX is making waves within the telco industry.