As a supplier of well-known health supplements, Activhealth as the sole distributor was always at the background. This diluted the amount of work Activhealth actually did. Beyond the usual supply chain distribution, Activhealth actively built its principal brands by initiating research studies with hospitals, conducting health seminars and participating in countless exhibitions. So it was s high time to bring the corporate brand to a new level. To capture Activhealth's strong focus on research-based products (almost to an empirical scientific fault), we adopted a clinical aesthetic for the revamped brand. The new, confident Activhealth brand resonates from corporate stationery to their new website, and even gives rise to their very own eponymous product line. The Activ brand is then easily extended to a sub-brand, Activkids, targeting another consumer segment correctly and perfectly.