It needed a refreshed look, along with an updated brand strategy, that sends an accurate picture to the industry and potential investors. We gave the SunPro brand identity an update to suit its modern and forward-thinking sensibilities. Together, we also conceived a brand strategy which repositions the company as a corporation, with SunPro Group at the helm, and three subsidiaries under it: SunPro Energies which is targeted at Commercial and Industrial (C&I) clients, SunPro Homes which serves residential clients, and Pylon City which offers smart energy monitoring products and services.