SunPro
Brand Slogan
Brighter & Beyond™
Categories
B2B, Energy
Over a decade, SunPro has gained incredible traction along with the fast-track growth in the energy sector. There is a need for SunPro to move up the value chain: from its current role as an EPC (Engineering, Procurement & Construction) provider to a developer-owner model with a sustainable income in PPAs (Power Purchase Agreements).
It needed a refreshed look, along with an updated brand strategy, that sends an accurate picture to the industry and potential investors. We gave the SunPro brand identity an update to suit its modern and forward-thinking sensibilities. Together, we also conceived a brand strategy which repositions the company as a structured corporation, with SunPro Group at the helm, and three subsidiaries under it: SunPro Energies which is targeted at Commercial and Industrial (C&I) clients, SunPro Homes which serves residential clients, and Pylon City which offers smart energy monitoring products and services.
