When seeking a brand transformation that redefines their identity, a law firm turned to us for our expertise in deploying design thinking to assist
The first objective of JTJB Brand Transformation is to
discover who JTJB is and what it truly means to its key
stakeholders. From that understanding, we develop a
branding strategy for the brand and concretise its brand
positioning. Over the years, JTJB has developed an
internal brand culture with certain intrinsic brand values.
They are often subtle and permeate across all levels. What
is required is to decipher this existing brand culture and
concretise it into a document that serves as an essential
guide to the JTJB brand.