We eschewed traditions and re-imagined the art of car salesmanship. Say good-bye to the hard-sell, and say hello to click-and-mortar. Think Facebook ads, live-streams, YouTube car reviews, Instagram posts, branded merch—all done in luxury streetwear style. Then, send the customers to an all-black, sprawling 5,000 square feet showroom oozing with interactivity at each turn. Don't stop there. Allow them to “zhng” their new car to their heart’s content on a proprietary customisation platform, Carle Design Studio. Then, deliver the ride with beyond-the-world service. Welcome to the new woke car-buying experience a la millennial style.