Better Brand,
Faster Growth

At Firefish, we believe branding is the game changer in our highly competitive global landscape. With better branding, your brand will stand out from the competition, your people will become united and your customers will believe in you. Most importantly, with better branding, your business can grow better and even faster.

Our Modus Operandi

How Do We Transform Your Brand?

For over 26 years, Firefish has been developing our proprietary branding framework, Brandgrammar™. Brandgrammar™ stems from research work based in National University of Singapore. Over the years, we have refined and applied Brandgrammar™ onto real-world branding projects. Today, we have a proven branding framework that can transform your brand holistically and deliver tangible, measurable results.

01. Brand Audit

In the Brand Audit phase, we dive deep into your organisation in order to know who you are, what you do and where you came from. We conduct primary and secondary research, deploying research frameworks from design thinking to business analysis. We navigate through all your stakeholder groups in order to get a full picture from the inside out.

02. Brand Strategy

In the second phase, Brand Strategy, we realign your vision, mission and core values with the true picture on the ground. Then, we establish your brand positioning vis-à-vis your competitors' value propositions. The brand language is defined and expanded into brand architecture, brand personality and the full brand experience.

03. Brand Activation

The final phase is where the proverbial rubber meets the road. We activate your new branding onto a plethora of platforms and applications, both traditional and digital, and for both internal and external consumption. The brand is expressed tangibly in visual and verbal forms, culminating with the reference bible known as Brand Manual.