Holistic Branding Solutions™
TRANSFORM
YOUR
BRAND
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Our Modus Operandi
How Do We Transform Your Brand?
For over 26 years, Firefish has been developing our proprietary branding framework, Brandgrammar™. Brandgrammar™ stems from research work based in National University of Singapore. Over the years, we have refined and applied Brandgrammar™ onto real-world branding projects. Today, we have a proven branding framework that can transform your brand holistically and deliver tangible, measurable results.
01. Brand Audit
In the Brand Audit phase, we dive deep into your organisation in order to know who you are, what you do and where you came from. We conduct primary and secondary research, deploying research frameworks from design thinking to business analysis. We navigate through all your stakeholder groups in order to get a full picture from the inside out.
02. Brand Strategy
In the second phase, Brand Strategy, we realign your vision, mission and core values with the true picture on the ground. Then, we establish your brand positioning vis-à-vis your competitors' value propositions. The brand language is defined and expanded into brand architecture, brand personality and the full brand experience.
03. Brand Activation
The final phase is where the proverbial rubber meets the road. We activate your new branding onto a plethora of platforms and applications, both traditional and digital, and for both internal and external consumption. The brand is expressed tangibly in visual and verbal forms, culminating with the reference bible known as Brand Manual.
Services
CMS-Systeme
Webshop-Systeme
Native-Apps
Web-Apps
Applikationsentwicklung
Motion & Animation
Video
Awards
Grafik-Design
Image-Werbung
Corporate Identity
Corporate Design
Content Marketing
UI/UX-Design
Messe & Events
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Awards
80% Government Grants
For Singapore SMEs
