Total Cleanz

Brand Slogan

First-class Service With A Human Touch™


B2C, Cleaning Services

Established in 2004, Total Cleanz is a leading provider for cleaning and sanitation services in Singapore.

We had the exciting opportunity to embark on a transformative rebranding journey with Total Cleanz, formerly known as Home Cleanz. Our mission was to help Total Cleanz presents its brand up to a higher new level.

Through this branding journey, we immersed ourselves in a thorough discovery process, engaging with stakeholders, cleaners, and customers to gain valuable insights. We sought to understand what truly defined the company, its values, and its unique selling proposition.