We listen to New Life Preschool’s story, its values, and the growing community it serves. As the brand evolved from New Life Childcare into a unified preschool with multiple centres, there was a need for an identity that could bring everything together while staying true to its heart. We translated the school’s belief that every child is a unique masterpiece into a brand story that feels warm, inclusive and purposeful. From shaping the visual language to refining the brand voice, every design decision was guided by the values of love, joy, courage and gratitude. The result is a cohesive brand identity that not only reflects who New Life Preschool is today, but also supports its vision of growing alongside children and families for years to come.