Together, we established the strong foundations. Eight years later, they came back to us. They need to grow. They need to grow fast. This time round, it is more than a logo. They need a branding system to scale. After speaking to the principal and teachers, we distilled their pedagogical philosophy into the C.O.V.E approach. After which, we created a library of brand assets and applied to a plethora of brand touchpoints, touching the hearts of parents, teachers and most importantly, students. Today, they have 4 schools and counting. We like to imagine we played a part in the growth. As Allan posits quite accurately: "Education is the movement from darkness to light".