MRA INDOGROW™
Access & Grow Your Indonesia Market Now
Up To S$100,000 grant support available
What is MRA IndoGrow™
Your Risk-Free Gateway into the Indonesian Market — Powered by Social Commerce & Market Readiness Assistance Grant
First, we help you test whether your products are well-received by the Indonesians through social commerce. Then, we help you leverage on Market Readiness Assistance (MRA) Grant to scale the market.
Why Indonesia?
Indonesia is Southeast Asia’s fastest-growing social commerce market. But entering it isn’t easy.
- Complex regulations & licensing (BPOM, distribution, company regulations)
- Opaque systems & local processes
- High risk without local execution
MRA IndoGrow™ removes the guesswork.
We combine:
Market testing through TikTok social commerce Local team operational execution MRA-funded scaling support
MRA IndoGrow™
Phase 1 — Risk-Free Proof of Concept (POC)
Test real demand before you invest big.
Instead of setting up companies, licenses, and distributors upfront — we start super lean. Learn fast, fail fast.
What we do:
• Bring small product batches into Indonesia
• Activate TikTok live selling & social commerce campaigns
• Local creators + real-time conversion testing
• Market feedback, pricing insights & demand validation
What you get:
Real sales data Market fit clarity Zero heavy regulatory setup Low risk, fast learning
This is your market validation stage.
Phase 2 — Scale with MRA Grant
(Up to 50% government support)
Once demand is proven, we help you scale properly using the Market Readiness Assistance (MRA) Grant.
We focus on 3 key MRA pillars:
Market Set-Up & Compliance
• BPOM product registration & approvals
• Licensing & regulatory support
• Legal agreements, notarisation & translations
In-Market Partnering & Distribution
• Appointing local distributors or channel partners
• Structuring commercial terms
• Territory & operational frameworks
Market Promotion & Scaling
• Social commerce expansion
• Influencer & TikTok growth strategy
• Localised branding & campaigns
• Performance-driven sales funnels
(All aligned with MRA claimable components)
MRA IndoGrow™ is Designed for:
- Singapore brands exploring Indonesia
- Health, beauty, lifestyle, FMCG products
- Companies wanting low-risk market entry
- Brands planning serious regional expansion
Why Choose Firefish?
1
More Than 25 Years in Business.
2
We Protect Your Brand.
3
Strong Indonesian Partners.
