Market Readiness Assistance (MRA) Grant
Fuel Your Global Ambitions Today
Up To S$100,000 grant support per market
About Market Readiness Assistance (MRA) Grant by Enterprise Singapore (ESG)
Market Readiness Assistance (MRA) is an Enterprise Singapore (ESG) programme that helps Singapore SMEs enter new overseas markets. It co-funds qualifying costs for internationalisation so you can test demand, build visibility and establish a foothold abroad with lower risk.
Under MRA, funding is organised across three focus areas with a total cap of S$100,000 per new market:
1. Overseas Market Promotion (capped at S$20,000) — e.g., international PR/marketing campaigns and participation in physical or virtual trade fairs.
2. Overseas Business Development (capped at S$50,000) — e.g., partner searches, in-market business development (outsourced or permanent BD staff), and lead generation.
3. Overseas Market Set-Up (capped at S$30,000) — e.g., incorporation, IP registration, tax and trade compliance advisory, import/export licences, and first-set legal agreements.
At Firefish, we help you scope grant-supportable work, prepare your application, and deliver the go-to-market activities (branding, campaigns, partner outreach) in Indonesia, Malaysia, Vietnam, Cambodia and China — then compile claim documentation so you can focus on winning your first customers overseas.
Overseas Market Promotion will help you increase your brand visibility and raise brand awareness so that you can
reach new customers in other countries. Overseas Market Promotion is capped at S$20,000 per new market or country.
Supportable activities include:
- Marketing or public relations (PR) campaign
- In-store promotions
- Road shows
- Pop-up stores
- Fashion shows
- Establishing a social media presence
- Online or offline media coverage on various media platforms (eg. press, blogs etc.)
Third-party costs incurred for:
Launching of a marketing/PR campaign – e.g., in-store promotions, road shows, pop-up stores, fashion shows, developing social media presence, online/offline media coverage on various media platforms (e.g. press, blogs)2
Third-party costs incurred for:
Launching of a marketing/PR campaign – e.g., in-store promotions, road shows, pop-up stores, fashion shows, developing social media presence, online/offline media coverage on various media platforms (e.g. press, blogs)2
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About EDG for Branding
As an SME, you can use Enterprise Development Grant (EDG) for branding. And you can get up to 80% subsidies from Enterprise Singapore, meaning you only pay just 20% for branding.
Branding is more than a logo. It is about your internal brand culture and how it aligns with your own vision, mission and values. It is about positioning your brand against your competitors. It is about every single brand touchpoint in your customer's journey. It is about who you are deep down and how you express it clearly, consistently and distinctively. In today's flat world, branding is mission-critical.
At Firefish, we deploy Brandgrammar™, a proven branding framework that systematically brings your brand through three phases of Brand Audit, Brand Strategy and Brand Activation.
Why Choose Firefish?
1
More than 23 years in business
2
Track record in EDG branding projects
3
Enterprise Singapore recognised consultants
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