Overseas Market Promotion is capped at S$20,000 per new market or country. Overseas Market Promotion comprises 3 main activities:

1. Overseas Marketing & Public Relations,
2. Overseas Physical Trade Fairs, and
3. Virtual Trade Fairs.

1. Overseas Marketing Activities and Public Relations Activities raise your brand's awareness so that you can reach new customers in other countries. Supportable activities include:

• Marketing campaigns or public relations (PR) campaigns
• In-store promotions
• Road shows
• Pop-up stores
• Fashion shows
• Establishing a social media presence
• Online or offline media coverage on various media platforms (eg. press, blogs etc.)

At the end of the project, you should produce the following as proof of completion:

• Event write-ups of the marketing and PR campaign(s) conducted, indicating the number and profile of attendees
• Supporting documents such as photographs or screenshots of the activities
• Overall roadmap or communication plan of the completed PR campaign or marketing activities.

2. Overseas Physical Trade Fairs' supportable activities include the following:

• Booth space rental (maximum 36 sqm)
• Booth design and construction (maximum 36 sqm)
• Pitching or speaking slots
• Creation of marketing or publicity collaterals for the trade fair.

At the end of the physical trade fair, you should produce an event write-up with supporting documents such as:

• Photographs of event and booth showing the company’s name or brand
• Exhibitor listing
• Photographs of pitching or speaking slot(s)
• Copy of marketing or publicity collaterals

3. Overseas Virtual Trade Fairs' supportable activities include the following:

• Virtual exhibition hall & booth rental
• Webinar or conference
• Pitching or speaking slot(s)
• Post-event analytics
• Business meeting or matching sessions
• Creation of marketing or publicity collaterals
• Logistics costs for transporting product samples overseas.

At the end of the virtual trade fair, you should produce an event write-up with supporting documents such as:

• Screenshots of virtual booth and exhibitor listing
• Screenshots of pitching or speaking slot(s)
• Post-event analytics report
• Screenshots of virtual business meetings or matching sessions
• List of leads generated
• Copy of marketing or publicity collaterals
• Product samples

Overseas Business Development is capped at S$50,000 per new market or country. Overseas Business Development comprises of 3 main activities:

1. Identification of Potential Overseas Partners.
2. Overseas Marketing Presence (OMP), and
3. In-market Business Development.

1. Identification of Potential Overseas Partners supportable activities include third-party consultancy costs to identify potential partners and/or customers such as

• Licensees or franchisees
• Agents or distributors
• Joint venture partners
• Cross-border logistics partners.

At the end of the project, you should produce a consultancy report which may include the following items:

• Market analysis of the identified markets
• List of potential partners and their profiles for selection
• Documentation of the scheduled business meetings with selected partners (eg. photos of meetings, name cards of partners)
• Assessment of the suitability of the selected partners and business matching outcomes.

2. Overseas Marketing Presence (OMP) costs can consist of the following items:

• Basic salary of 1 permanent Business Development (BD) staff stationed in the overseas market. If the BD staff is a foreigner, the project maximum support is 30%.
• Office space rental for the purpose of business development. Please note that office space rental without a BD staff is not supported. 

The BD staff

• Should be a permanent staff of the company, that is, not hired only for the duration of project
• Should be stationed in the market for the entire project duration (remote working is not supportable)
• Need not be a new hire but he or she must not have commenced BD work for the market before the application is submitted
• Should not hold concurrent roles in the company, for example, staff is BD as well as operations manager.

At the end of the project, you should produce proof of business development and marketing activities conducted by the BD staff in the market including business meetings conducted, report detailing progress and milestones achieved.

3. In-market Business Development consists of third-party costs incurred for outsourced Business Development (BD) services such as: 

• Recruitment or preparation of local in-market BD personnel
• BD efforts to reach out to new business leads
• Review of market entry strategy (for example, advice on setting up of entity)

At the end of the project, you should produce a consultancy report which includes:

• Documentation of activities conducted by in-market BD personnel, for example, business meetings conducted
• Outcomes of BD efforts, for example, leads generated, contracts signed
• Market updates, including consultant’s advice for setting up of entity or strategy for future efforts in the market. 

Do take note that there should not be concurrent Overseas Marketing Presence and In-market Business Development applications for the same market or country.

Overseas Market Setup is capped at S$30,000 per new market or country. Overseas Market Setup comprises 2 supportable main activities:

1. Market Entry, and
2. Free Trade Agreement (FTA) & Trade Compliance Consultancy

1. Market Entry consists of the following supportable third-party costs:

a) Intellectual Property (IP) registration, including prior art search and examination costs. The Singapore company must be the owner of the Intellectual Property in the overseas markets. Trademark or patent filings applications for Singapore is not supportable.

b) Incorporation or registration of entity, including:

• Legal/compliance advisory
• Name search
• Other mandatory costs required as part of incorporation (eg. application for mandatory license(s) and certificate(s)
• registration with approvals from relevant government authorities
• creation of corporate bank account
• Translation fees for legal documents. 

c) Tax consultancy or implementation of recommended tax structures

d) Import and export licenses or certificates, including mandatory registration with approvals from relevant government authorities

e) Drafting of franchising, licensing, agency, distributorship or joint venture agreement(s) (limited to the first set of agreement only)  

f) Trade credit insurance (TCI).

At the end of the project, you should submit proof of completion which may include the following items:

IP registration: acknowledgement letter, certificate of registration or filing documents submitted to authorities

• Incorporation or registration of entity: certificate of entity registration, copies of mandatory license(s) or permit(s) obtained
• Implementation of recommended tax structures: consultancy report
• Import and export licenses: copy of licenses obtained
• Drafting of agreement(s): copy of agreement(s)
• Trade credit insurance: report/certificate.

2. Free Trade Agreement (FTA) & Trade Compliance Consultancy may consist of third-party consultancy, advisory or legal costs incurred for: 

• In-depth assessment to identify opportunities available in Free Trade Agreements (FTAs)
• Trade compliance assessment
• Customs compliance processes (including export controls & sanctions, application for Customs ruling)
• Setting up internal system or standard operating procedures (SOPs) to ensure trade compliance and FTA documentation.

At the end of the project, you should submit the following as proof of completion:

• Assessment or analysis report
• Copies of customised manual, guidelines and Standard Operating Procedures (SOPs).