We dug deep and hard into the company's DNA and what values it holds sacrosanct. From there, we decided to imbue the initials TSP with more meaning:

First to represent its brand positioning as a Total Solutions Provider, and secondly its brand values of Think, Serve and Protect. Subsequently, we nailed down its target segments of business owners and high-net worth individuals, and shaped the brand's messaging and marketing strategies accordingly. Armed with a definitive identity, clear brand message and fully thought-out marketing strategy, TSP Consultants is now equipped to achieve its business goals of growth and impact.