SunPro is an EPC (Engineering, Procurement & Construction) solar for the renewables energy sector. Over the years, they have gained sufficient traction and experience. Today, they want to move upstream to become a developer-owner with their very own Power Purchase Agreements (PPA). They need a new brand strategy to send the correct picture to the industry as well as potential partners. Together, we conceive a brand architecture to create a parent group called SunPro Group as the parent company with SunPro Energies focusing on Commercial and Industrial (C&I) projects and SunPro Homes on Residential projects. With this laser piercing focus, SunPro is ready to glow even brighter and beyond.