Design and quality are their basic tenets. In order to convey this designer quality, we created a brand that will appeal to designers first, consumers second.

The brand strategy is applied to their retail store in Orchard Road as well as online at their e-commerce store. This brand strategy pervades everything: from stationery to their products and their operating philosophy. It created a stir within the t-shirt printing industry, prompting many incumbent t-shirt companies to revamp their brands. Ministry of Press became the forefront of design in t-shirts.