As a consultant, we went all out with them. To feel what they felt, to know what they knew and then make transformations based on those.
So together, we started on a long journey; we literally went on the road with them. Basically, we followed their workers to their construction sites and experienced a day in their lives under the scorching sun and pelting rain. We truly come to a real understanding of what it means to be part of Lih Ming.
Then, we worked with the brothers to nail down their vision and values, and ultimately their brand. Finally, we conducted a branding workshop to get buy-in from all their staff. Most importantly, we wanted to show them what the Lih Ming brand truly means—to go beyond one's expectations.