The grant / Our work / FAQs

For Singapore SMEs

Get 70% EDGE Grants for International Branding

25+ years of branding experience
SS 680 certified brand consultants
Strong research background from NUS

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25+

Years of Branding Experience

International Experience

China · Kenya · Australia · Cambodia · Indonesia · Malaysia

Brandgrammar™

Branding research from National University of Singapore

Experience in international branding

On the ground.
Across borders.

Different markets ask different questions of your brand. Our experience takes us from boardrooms and stakeholder interviews to the places where brands meet their customers.

AUSTRALIA

Metis Energy

From Manhattan Resources to Metis Energy, we developed a new name and carried the renewables transformation across brand touchpoints. A clear story for a business moving into its next chapter.

SHANGHAI

SPDB

Through stakeholder research, interviews and workshops, we translated an established bank’s internal culture into a clear brand document. Explore our published work for SPDB’s Singapore branch.

CAMBODIA

Mistgold

A brand audit and naming exercise helped an established jewellery business speak to a new generation. The strategy brought female empowerment and environmental awareness into one brand story.

SUZHOU, CHINA

Durapower

International branding experience in Suzhou. Talk to us about the practical realities of building a brand across markets and cultures.

KENYA

Newmatic

Branding experience on the ground in Kenya. We bring that international perspective to the questions, decisions and details of your next market.

EDGE grant, explained

What is EDGE?
And where does branding fit?

EDGE is Enterprise Singapore’s grant for business upgrading and growth. It replaced EDG, MRA and PSG for new applications from 30 September 2026. The scheme spans eight business areas and more than 150 activities.

For branding, look for International Branding under Internationalisation. It supports brand development linked to overseas expansion. “EDGE Branding grant” is a common way to search for this activity.

Read Enterprise Singapore’s EDGE overview ↗

Up to 70%

Support for eligible SMEs

S$100,000

Annual grant cap shared across all EDGE activities. Resets on 1 April.

Reimbursement after project completion and full payment, subject to claim approval.

WHO

Who can apply?

Singapore-registered, operating businesses with at least 30% ultimate ownership by Singapore citizens or PRs. SME status affects the support rate.

WHAT

What does it support?

Professional services for brand research and analysis, brand strategy, and developing or refreshing brand identity. Select one or more areas.

WHERE

Where is your next market?

Your project must support overseas expansion. Name your target market and connect the brand work to a credible market plan.

WHEN

When should you start?

Apply before work starts or any payment or deposit. EnterpriseSG indicates a 10-week application outcome and completion within 12 months of approval.

WHY

Why invest in branding?

Help overseas buyers understand your value. Research reveals what matters locally; strategy and identity give your team a coherent way to communicate it.

HOW

How do you apply?

Your company applies through the Business Grants Portal with Corppass. We help define the branding scope and provide our proposal and project documentation.

Budget separately: domestic-only activities, GST, website development, collateral production, social media management and campaign or roadmap implementation are excluded from International Branding support.

Check the official International Branding scope and requirements ↗

Why work with Firefish?

Experience gives us context.
Research gives us direction.

Your overseas brand should grow out of what makes your business valuable — and what your next audience needs to hear.

International experience

We have worked on the ground with businesses across Asia, Africa and Australia. That experience helps us ask better questions about language, culture and the way your brand is understood.

Grounded in Brandgrammar™

Our proprietary framework draws on branding research and linguistics. We test ideas, refine the strategy and turn it into a consistent brand language. Our lead consultant currently mentors at SMU.

25+ years. MNCs to SMEs.

We understand the demands of established organisations and the practical realities of growing businesses. You get experienced thinking shaped around your team, your ambitions and your resources.

Explore the research and thinking behind Firefish’s proprietary branding framework.

EDG branding vs EDGE international branding

A new grant.
A sharper overseas focus.

If you remember EDG branding grants, here’s the change that matters for your next project.

Previous scheme

EDG Branding

Route
Strategic Brand and Marketing Development under Core Capabilities.

SME support
Generally up to 50% of eligible costs.

Focus
Strengthening brand and marketing capabilities, positioning and customer communications.

New applications
Closed on 29 September 2026. Existing submissions and projects continue under EDG.

Current route

EDGE International Branding

Route
International Branding under Internationalisation.

SME support
Up to 70% of eligible professional service costs.

Focus
Brand research, strategy and identity tied to overseas expansion. Domestic-only work is excluded.

New applications
Open from 30 September 2026. Funding uses your company’s shared annual EDGE cap.

Sources: EnterpriseSG EDG · EDGE overview. Support always depends on the applicable scheme and Letter of Offer.

Your international branding project

From a market question
to a brand people recognise.

We agree the scope around your overseas plan. These are the kinds of questions and outputs we work through together.

01 / Discover

Understand the market

Who are you competing with? What do buyers value? Where does your current brand lose clarity?

Brand audit · Stakeholder insights · Competitor and audience analysis

02 / Define

Find your position

Why should a customer choose you? Which parts of your story travel well, and which need to change?

Positioning · Brand architecture · Audience priorities · Messaging direction

03 / Design

Make the brand coherent

How should your brand look, sound and behave so that different teams tell the same story?

Brand identity · Verbal and visual principles · Brand guidelines

Final deliverables are agreed in your proposal. Any activation, production or campaign work is scoped and priced separately from eligible grant work.

A quick funding example

What could 70% mean
for your budget?

Illustration only: if S$40,000 of professional fees were approved at 70%, with sufficient EDGE balance available:

S$40,000

Eligible project fees

− S$28,000

Illustrative reimbursement

S$12,000

Company share of these fees

This is not a quotation or funding promise. Budget for full payment upfront, GST, audit costs and any unsupported work. The approved amount and terms are set by Enterprise Singapore.

Your questions, answered

EDGE grant FAQs

Straight answers for Singapore SMEs planning their next move.

Is the EDGE Branding grant a separate grant?

No. The official activity is International Branding, within EDGE’s Internationalisation area. It is the relevant activity to explore for brand work supporting overseas expansion.

Does every Singapore SME get 70%?

No. “Up to 70%” is the maximum support rate, not automatic approval. Your company, scope, costs and remaining annual grant balance must qualify. Enterprise Singapore makes the decision.

What counts as an SME?

Enterprise Singapore defines an SME as a company with group annual sales of no more than S$100 million or a group workforce of no more than 200. The group definition matters, so check the official FAQ.

Can we start work or pay a deposit first?

No. Submit your application before work starts or any payment or deposit is made. Retrospective applications are not supported. If you begin after submission but before approval, you bear the risk of rejection.

Can Firefish apply for us?

Your company must submit and manage the application using its Corppass account. Third parties cannot do that on your behalf. We can discuss your branding brief and provide our proposal, quotation and supporting project documents.

What should we prepare for an application?

Prepare your overseas expansion plan, the vendor proposal and quotation, SS 680 certification, and one-year projections for overseas sales and new jobs. The job projections cover overall and Singaporean jobs with gross monthly salaries above S$5,000. Check the official activity page for the full requirements.

Can the grant pay for our website or advertising?

Those costs are excluded from International Branding support, along with collateral production, social media management and implementation of campaigns or the brand roadmap. We can discuss a separate budget for any rollout work.

We used EDG before. Can we still apply for EDGE?

Yes, for a new eligible project. You cannot seek support again for the same project already funded under EDG, MRA or PSG. Previous usage under those schemes does not count towards the EDGE cap.

When can we claim the grant?

After completing the deliverables and paying all project expenses in full. EDGE accepts one final claim. International Branding claims can be submitted from 1 December 2026, subject to your claim deadline and documentation. Follow the activity page’s audit requirements.

What if we only want to rebrand for Singapore?

Domestic-only work is outside the International Branding activity. Tell us what your business needs, and we can discuss an appropriate branding scope and budget without assuming grant support.

Official references: EDGE FAQs · International Branding
Grant information checked on 13 October 2026. Refer to Enterprise Singapore for the latest rules and your Letter of Offer for approved terms.

Let’s plan your next move

A bigger world.
A clearer brand.

Tell us where you want to grow. Let’s talk through your brand, your next market and a practical way forward — over a good cuppa coffee.

hello@firefish.com
+65 6219 2925