Brand Manual

The Brand Manual becomes the penultimate document to define how the brand is to be expressed in very concrete terms. It interprets the brand into very applicable and tangible deliverables. Essential principles of brand guidelines are illustrated in a practical manual for understanding, selecting and applying elements of the new brand. The Brand Manual should be referred to frequently and regularly in order to understand, measure and apply. It must be made readily available to all stakeholders; simple in language and easy to use. It encapsulates the entire brand essence by transforming it into executables and artefacts to be used in real-life applications and environments. In its entirety, the brand manual is the culmination of the branding journey.


  • Brandmark Symbol
  • Wordmark Logotype
  • Brand Colour System
  • Brand Slogan
  • Clear Space
  • Typography
  • Brand Imagery
  • Voice & Tone


  • Business Card
  • Corporate Letterhead
  • Envelopes
  • Environmental Graphics
  • Email Signatures
  • Bulletin Board
  • Internal Newsletter
  • Staff Welcome Kit
  • Employee Handbook
  • Employee Uniform
  • Staff Identity Card


  • Corporate Website
  • Presentation Deck
  • Facebook Page
  • Instagram Page
  • Corporate Profile
  • Product & Service Brochures
  • Vehicle Livery
  • Pullup Banners
  • Advertisements
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