Holistic Branding Solutions™

TRANSFORM

YOUR

BRAND

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Our Raison D'être

Better Brand,
Faster Growth

At Firefish, we believe branding is the game changer in our highly competitive global landscape. With better branding, your brand will stand out from the competition, your people will become united and your customers will believe in you. Most importantly, with better branding, your business can grow better and even faster.

Our Modus Operandi

How Do We Transform Your Brand?

For over 26 years, Firefish has been developing our proprietary branding framework, Brandgrammar™. Brandgrammar stems from research work based in National University of Singapore. Over the years, we have refined and applied Brandgrammar™ onto real-world branding projects. Today, we have a proven branding framework that can transform your brand holistically and deliver tangible, measurable results.

01. Brand Audit

In the Brand Audit phase, we dive deep into your organisation in order to know who you are, what you do and where you came from. We conduct primary and secondary research, deploying research frameworks from design thinking to business analysis. We navigate through all your stakeholder groups in order to get a full picture from the inside out.

02. Brand Strategy

In the second phase, Brand Strategy, we realign your vision, mission and core values with the true picture on the ground. Then, we establish your brand positioning vis-à-vis your competitors' value propositions. The brand language is defined and expanded into brand architecture, brand personality and the full brand experience.

03. Brand Activation

The final phase is where the proverbial rubber meets the road. We activate your new branding onto a plethora of platforms and applications, both traditional and digital, and for both internal and external consumption. The brand is expressed tangibly in visual and verbal forms, culminating with the reference bible known as Brand Manual.

I would like to personally thank you for your outstanding product. It really saves me time.

HRO Production

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Your art should be nominated for service of the year. It fits our needs perfectly.

HRO Production

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You guys are the best. Keep up the great work. Thank you so much for a job well done. Thanks!

HRO Production

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Thinking, writing and planning earth-shattering brand stories are just a part of what we do. For more than 10 years, we have been using graphic design and websites to bring brands to life.

Services

CMS-Systeme

Webshop-Systeme

Native-Apps

Web-Apps

Applikationsentwicklung

Motion & Animation

Video

Awards

Grafik-Design

Image-Werbung

Corporate Identity

Corporate Design

Content Marketing

UI/UX-Design

Messe & Events

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80% Government Grants

For Singapore SMEs

80% Government Grants Available for Singapore SMEs. |
80% Government Grants Available for Singapore SMEs. |

Team

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Christian Winter

Art director

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Eclectic Studio

Motion design

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Mia Fruciante

Designer

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Dona Winter

Project manager

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Zane Soundy

Project manager

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Igor Araujo

Art director