ShipForMe is the consumer spin-off from parent logistics company, KJT Logistics. ShipForMe helps businesses and consumers to consolidate their purchases in China in their own Guangzhou warehouse and then ships via freight to Singapore. In addition, they will provide the last-mile logistics to ensure the goods reach safely to the doorsteps of their customers. We captured ShipForMe's main business proposition with the slogan, "Shop Big, Ship Bigger". With this new brand positioning, we applied to digital and physical brand touchpoints, including uniforms, trucks, apps and websites. We even took a look at how to integrate KJT within ShipForMe's branding with co-branding strategies. With a stronger brand positioning, ShipForMe together with KJT can move ahead to better glorious days.