As a business, SEAX is as esoteric as it gets. SEAX is in the business of selling bandwidth to telcos and big tech firms hailing from the USA and China. And SEAX owns its own data pipe to boot! However, in B2B selling, relationships still play a major part. Yet, the new CEO recognised the advantages of a distinctive brand with a clear brand message. This will signal to the sector where SEAX is going and how SEAX will be conducting its business vis-à-vis to the big telco boys. Small but nimble, and totally millennial in attitude. We gave the new brand a makeover and repositioned it as a stalwart and strong contender. Today, SEAX is making waves within the telco industry.