From a quaint little shop in Tanglin Shopping Centre, Gaga has been selling quality linen clothes from Europe since 1994. It caters to a fiercely loyal and expatriate following. But they want to reach a younger crowd. So, we were invited into the picture to revamp Gaga’s brand. Same wonderfully constructed clothes but a totally different image. One that exudes modernity and elegance. One that is befitting to the globetrotting, cosmopolitan woman. And to top it all is an e-commerce website ready for the world and future and beyond.