Since 1970, Chip Guan Heng has been distributing ice cream all over Singapore. Upon conducting our research, we quickly realise that Chip Guan Heng is not merely selling ice cream; it is selling nostalgia. Therefore, we decided to evoke these feelings of nostalgia in its customers with imagery of pre-war Singapore and infuse it with a bold colour palette. The client loved it. They applied the electric blue on everything: from the newly renovated storefront to the delivery trucks and mobile ice cream stores! For us, the cherry on top of a completed project is when our client buys into the brand completely and applies the brand fervently!